Tips for logistics management during Black Friday sales and the Christmas season

Black Friday sales, Christmas, and the New Year’s holiday period are notoriously the busiest times of the year for most retail businesses in Australia. While this is great for sales, it also means it can be a make-or-break period for companies that rely on the holiday boost. Therefore, business needs to prepare for the influx of extra stock and customers that will occur in the coming months ahead. This includes preplanning and logistics management with freight companies and logistics partners.

Prepare for unexpected delays

Luckily most of the challenging logistics backlogs that began with the Covid-19 pandemic and lockdowns have been resolved with time, and the 2023 season should so far have less hiccups and delays. However, there has of course been further issues that have popped up over the last couple of years including supply chain shocks, floods, and rising prices caused by inflation. It is recommended to prepare in advance to ensure all your stock arrives on shelves on time and integrate a time buffer in case of any unexpected disruptions that may occur during the freight delivery to stores. In most circumstances, it is better to have the stock available a day early, compared to a day late.

Prepare your systems for online orders

The demand for online shopping has rapidly accelerated over the past decade, with a surge each Black Friday sales and Christmas period. It is important to prepare your business website and systems for increased capacity around this sale period – especially if you are planning on having any online flash sales or limited-edition items. It is essential to integrate accurate live business intelligence and freight management software to assess where orders are coming from/ to and whether they will be collected from a store or 3pl warehouse. Customers rely on accurate reporting of stock and items to ensure there are correct numbers available. They don’t want to find out the item they have bought is sold out due to order double-ups or misaligned stock tracking.

Flexible Logistics Management and Solutions

For retail stores with limited space, overstocking can become a huge concern around busy Christmas periods. The store can run out of storage space, leading to hazardous, inconvenient, or expensive alternative solutions. Alternatively, the stock delivered in-store does not end up getting sold as way too much was delivered in the first place. In these circumstances, liaise with your 3pl warehouse and/or retail transport provider to find out if they have an appropriate solution for your business. Whether it is holding excess supply in a retail logistics management warehouse, or ‘drip-feeding’ stock into stores over consecutive days to ensure store space. Partnering with a dedicated logistics management company can help ease some of the problems and stress that occur around the holiday season.

Ensure stock visibility for customers

It is important for internal teams to have visibility over their products with good reporting software. However, it is equally as important for customers to get a good understanding of where their purchases are if they have ordered online. Keep the customer informed and improve satisfaction by providing them with delivery estimates before they purchase the product. Follow this up with live tracking and updated estimates when circumstances change. If the customer opted to pickup in store, it is important for them to know when the stock has arrived and when it is suitable to pick up. Whilst most of these suggestions may seem intuitive, it is important they are automated and integrated into your logistics management with the most up-to-date software, so that they can occur at an increased capacity during busy periods. 

Logistics Management Partnerships during Christmas Periods

Are you looking for a logistics management partner to help support your business over the busy Christmas, New Year’s, and Holiday period? Look no further than Elite Logistics Australia. Our team of experts are veterans in the 3pl warehousing and retail transport industry. We pride ourselves on our integration of the best technology solutions to ensure all your stock is tracked and accounted for with pinpoint accuracy.

To find out more about what solutions we offer for your business, get in contact with us today by calling 1300 652 157 or filling out our online contact form.

How Does Logistics Management Work at Elite Logistics Austraila

Elite Logistics Australia is a leading retail transport, 3PL and 4PL logistics management company. Our team utilises state of the art freight management and supply chain technology to streamline the logistics experience for businesses across Australia. The Elite Logistics business can be divided into three divisions: retail transport, 3pl warehousing and logistics solutions. However, our ability to service all 3 areas allows us to provide thorough, flexible solutions catering to your specific business logistics requirements.

Our History of Logistics Management

Elite Logistics Australia began in 2006 under the name ‘elite retail logistics’. It was a state-based operation focusing on retail logistics for the fashion industry. Although originally targeting the Adelaide market, the operation expanded to other states such as Queensland, Western Australia, and Melbourne. In 2020, each state-based operation integrated under the national ‘Elite Logistics Australia’ enterprise. This merge was shortly followed by the acquisition of CS Logistics’ Melbourne warehouse; allowing ELA to branch out into the 3pl warehousing, pick and pack warehousing and logistics solutions divisions.

Retail Transport

Our retail transport services exclusively cater to fashion retail high streets and shopping centres. Elite logistics Australia has an in-house fleet of fully insured transport delivery vehicles in Sydney, Melbourne, Adelaide, Perth, and Brisbane. Transport solutions can consist of store-to-store deliveries, store-to-DFO, DC-to-store and special retail projects. Our in-house retail logistics management services mean you will only have to deal with Elite logistics Australia rather than a variety of carriers. We will set up your business with freight management technology that provides live, real-time freight monitoring, alongside monthly financial reports. Giving you the data to help streamline operations. You can organise custom or daily driver runs to greatly improve efficiency on store-to-store transfers. Our tailored approach can give you the increased capacity and speed of a large-scale carrier, with the specialised and detailed custom capabilities of a smaller local freight fashion delivery specialist.

3PL Warehousing

Elite Logistics’ Melbourne-based 3pl warehouse facility spans 23,500m2 racked, with a 12,000-palette capacity. Located in Truganina, the warehouse is perfectly positioned with practical access to key freight and road infrastructure such as the ring road, west-gate freeway, wharf, and Melbourne airport. Ensuring rapid transport and delivery capabilities within Victoria and around Australia. We service retail, fast-moving consumer goods and light industrial sectors within our 3PL warehousing and retail transport operations. However, we operate on a contract basis and require that businesses must be operating on a minimum of 1000 palettes a year to offer our 3PL warehousing capabilities. E-commerce product fulfilment, inventory management, quality control, stocking, returns management and labelling are all logistics management services integrated with our 3PL warehousing.

Logistics Solutions

Elite Logistics Australia partners with leading transport companies to negotiate an optimised carrier experience for your business. Our goal is to help you cut costs and increase efficiency. Rather than requiring an in-house logistics team, staff dealing with multiple carriers, the stress of missing goods and poor solutions, our logistics solutions division will cover all these issues instead. Our skilled specialists and cutting-edge freight management technology can help rectify any mistakes caused by a carrier and we can take accountability to ensure that problems will be solved, and goods delivered. Our multi-carrier portal will help display B2B and B2C movements in one easily accessible location. Meanwhile, our weekly DIFOTs (Delivered in full on-time reports), operational and financial documents, and benchmarking analysis and reporting can give your business valuable insights into the logistics operations.

Transitioning your logistics management to 3PL.

Rather than diving into the deep end, Elite Logistics offers step-by-step guidance to help transition your business to a 3PL logistics operation. Our team will personally assign your business with an account representative to help introduce all our services, and we will generate a tailored approach that we believe will benefit your business in the most effective manner. After the introduction, your business will be integrated with all our cloud-based freight management software and logistics technology so you can track and manage all your products. However, our thorough reporting and logistics management analysis will continue throughout the entirety of the contract to ensure full accountability and transparency.

Custom Logistics Management

By transferring your in-house logistics to a 3rd and 4th party provider such as Elite Logistics you will free up time and costs for your business. Meanwhile, a dedicated logistics company with dedicated resources can provide you with a premium logistics experience. No more dealing with multiple carriers and logistics providers to deal with shipping delays or missed orders. Our team uses cutting-edge technology and integrations to produce the most efficient and smooth warehousing operations for any B2C business.

To find out more about what solutions we offer for your business, get in contact with us today by calling 1300 652 157 or filling out our online contact form.